“Creating Talk Value” – by Maarten Schäfer

“Create Talk Value”

Maarten Schafer – Inspirational Speaker – CoolBrands – Author – Reputation Economy – Marteen Martin

“We travel the world in quest for interesting brand stories. Our first question when we meet a CMO or CEO is: “What’s your story?” We talk about branding, personal vision and Corporate Responsibility. We engineer a wow-factor and stickiness into the stories to createtalk value. You want people to talk about your brand. When the talk about you, you’re in the evoked set. When the stories are positive, you might be in the consideration set.

Maarten Schafer, Harvard run, Marteen Schaffer, CoolBrands, CoolBrandsPeople, CoolBrandstyle, People, Lifestyle, Around the world,

“From Word of Mouth to Word of Mouse”

“The Y-Generation, or Millennials, has a more critical and self-deciding mentality, which requires a new, horizontal approach. These people must be considered and treated as equals. As a result, the only way to get to them is by horizontal communication, or horizontal influence. Internet allows brands to spread the word. Not top down, but as input for Consumer Generated Content. Provide the information, be genuine and let it lead its own life in the realm of word of mouth. Let the mouse run!”

Maarten Schafer, Harvard run, Marteen Schaffer, CoolBrands, CoolBrandsPeople, CoolBrandstyle, People, Lifestyle, Around the world,

“Seeding the Web”

“The first thing to do when you want to tell the brand story online is to cool the content. The story with stickiness and a wow factor can then be activated through social networks, theme-related blogs, pod casting, video casting, RSS feeds and other consumer generated media. The content that is seeded online can cover all kinds of stories, anecdotes, experiences, testimonials from people within the company or from outsiders.”

Maarten Schafer, Harvard run, Marteen Schaffer, CoolBrands, CoolBrandsPeople, CoolBrandstyle, People, Lifestyle, Around the world,

TAGS:

Maarten Schäfer, wow-factor, stickiness, storytelling, CoolBrands, Storytelling artist, storytelling guru, transmedia storytelling, talk-value, Maarten, Schafer, Marteen, Cool Brands, Cool, Brands, House, CoolBrands House, CoolBrandsPeople, People